Gameday Guide: What to Wear to a Wyoming Cowboys Football Game
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- Brown and gold are non-negotiable. Tee, crewneck, jersey, just make sure you're repping the Cowboys when you walk into War Memorial.
- Laramie sits at 7,200 feet and the temperature drops fast. Layer up or you'll be heading for the exit by the fourth quarter.
- Throwback pieces hit different. Vintage-style gear feels more personal and gives you something to talk about before kickoff even starts.
- Don't sleep on accessories. The right hat, boots, or bibs can take your gameday fit from solid to standout.
There’s nothing quite like a football Saturday in Laramie. Brown and gold flood the streets, and the energy in the War Memorial Stadium is palpable. When the Cowboys are playing, every die-hard fan knows that what you wear to the game matters more than you think.
We’re not just talking about repping the team colors. Laramie sits at 7,200 feet. A sunny September afternoon can turn cold by the fourth quarter, and a late-November kickoff will test every layer you’ve got. Knowing what to wear to a Wyoming Cowboys game means dressing for the altitude and looking good doing it.
Brown and Gold Is Non-Negotiable
This one’s simple. If you’re walking into War Memorial Stadium, you’re wearing brown and gold. It’s how gameday works in Laramie.
For most fans, that starts with a tee or a sweatshirt. We’re talking classic Wyoming arch tee for early-season games when the weather is still cooperating. When it starts getting cooler, that’s the perfect time to show off the crewnecks and quarter-zips. Regardless of which one you choose, no one can say you sacrificed the fit for warmth and comfort.
If you want to turn it up a notch, you can’t go wrong with a jersey. You’ll see plenty of them in the stands. Going with a Retro Brand® Josh Allen twill jersey is about as safe a pick as it gets in Laramie right now.
Dress for the Altitude, Not Just the Calendar
While the Cowboys are converting on the third down, you should be securing your layers. A kickoff temperature of 65 degrees can drop into the 40s by the time the fourth quarter rolls around. And if you’re catching a late-season game, the wind chill will cut right through you.
Start with a tee as your base and bring something heavier to throw over it. A 47® Arched Wyoming over W Crew sweatshirt or an Antigua® Bucking Horse quarter-zip works well as a mid-layer that still looks put together. For November games, something like the Under Armour® Insulate Tonal Bucking Horse Jacket would do wonders in making sure you stay in the stands instead of heading for the exit early.
Don’t skip the basics either. A good hat can go a long way. And if you’re someone who runs cold, gloves and a scarf aren’t overkill; they can keep you warm and add to your style.
The Throwback Look Is Having a Moment
There’s a reason vintage-style football fan wear keeps showing up in the stands. Something about a retro jersey or a worn-in throwback tee feels more personal than a standard piece of gear straight off the rack. It’s the kind of thing that catches someone’s eye and starts a conversation that builds connections even before kickoff.
If you're wondering who makes top-rated nostalgic football fan wear, Wyoming fans already know the answer. The Retro Brand® and Wildcat Retro® lines lean into that old-school feeling without trying too hard. A Wildcat Retro® Josh Allen 17 Tee says you’ve been a loyal fan since day one. Pair it with the Wildcat Retro® Josh Allen Go Pokes Crew on a cooler day and no one can ever say you’re not a die-hard Cowboys fan.
If you want something a little more understated, you can never go wrong with the New Era® Wyoming Cowboys Throwback Tee. It’s clean and a classic, perfect for fans who still want to represent but want to keep it on the down low. It’s the kind of piece that works just as well off campus as it does in the stands.
The goal is not to chase a trend but to wear something that feels like it has a story behind it. And when the story is tied to a program like Wyoming’s, that’s not hard to find.
Accessories To Give That Finishing Touch
The right accessories can make all the difference on Wyoming football gameday. They can take your gameday outfit from good to iconic.
Start with a hat. A 47® Bucking Horse Cap is a solid choice. It’s subtle, with a simple design, and it makes you look good while keeping the sun out of your eyes during early-season day games. This cap completes your look while showing your support for the Cowboys.
Make a statement on gameday without uttering a single word with a pair of Bucking Horse leather boots. They’re available in both men’s and women’s sizes. If you’re looking for the final item to lock in that his and hers outfit or a statement piece that brings your look together, you’ve found it.
And for the fans who want their outfit to be as loud as the crowd, the Gameday Bibs® Brown and Gold Striped do the job. If you’re planning to go all-in, you already know these belong in the rotation.
Gear Up Before Kickoff
Make sure you have everything you need to complete your outfit for your next Wyoming Cowboys game. Whether you’re building your first collection of Cowboys game day gear or adding to a closet that’s already full of brown and gold, the University Store has everything you need to show up right.
Browse what’s available online or get in touch with us if you need help finding the right fit. Go Pokes!